Why does the cohort experience matter?
At Lunar Startups, we know that the success of a business is related to the community and connectivity of the founders. We build community and connectivity through a curated, cohort experience. Check out these 5 reasons why we believe the cohort experience is the best practice for scaling high growth companies.
1. Trust & Safety: When pursuing your passions or building something new, knowing who to trust and where to turn can be challenging. The cohort experience works to build trust in a deep and authentic format so that founders can feel confident and supported.
2. Building a business is HARD. Having a relevant community that is facing the same challenges is critical to a founder’s mental health. Feeling like you’re not alone is important when pushing through the tough stuff like cash flow challenges, losing a customer, or needing to fire an employee for the first time.
3. We’re better together. As our friends at Marketplace say, none of us are as smart as all of us. The cohort model gives founders a trusted place to turn to when they have questions and want honest, peer feedback. It also generates an instant network of collaborators resulting in new business partnerships, contract opportunities, and talent pipelines.
4. Accountability is key. The founders share goals and objectives during monthly founder meetings and report on traction each meeting. Knowing you have a community that cares about your support while challenging you to push forward creates a positive space to try new things while staying focused.
5. Expand your network. Lunar believes that social capital is at the heart of every successful business. The cohort participants are constantly expanding their own networks and can aggregate those networks in the shared space.
If you’re ready to join a community that is dedicated to your success, apply today. To learn more, click the button below or attend the Cohort 3 Lunch and Learn on December 11th. Learn more about the application, program, and benefits.
